In-person customer interviews: 3 things I learned

This past week, I unlocked an important PM achievement: interviewing customers face-to-face. In fact, after 12 customer interviews in 4 days, I found it both exciting and challenging, especially for someone who hasn’t done it before. (I had had customer interviews before, but only over Skype.) Thanks to the unexpected challenges posed by these in-person…

A technique to validate customer problem statements: whiteboarding

I would like to share a new technique useful for PM’s I learned in the past week: how to use a whiteboard to validate a customer problem statement. Part 1: The whiteboarding technique The whiteboarding technique I learned is quite simple to describe: you write your problem statement on a whiteboard, and really put each…