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Ellery Yang

I write about products and the PM role.

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A banner that reads: Azure Communication Services is here!

Azure Communication Services was launched at Ignite!

Posted on September 22, 2020September 24, 2020 by Ellery

I’m really proud to share that Azure Communication Services, which I have been working on since July, was announced at Microsoft Ignite by CEO Satya Nadella! What is Azure Communication Services (ACS)? You can find a lot of descriptions out there, but quoting the official ACS webpage, Azure Communication Services brings rich communication APIs to…

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Doing 10-K research on Canadian public companies

Posted on August 23, 2020August 23, 2020 by Ellery

In a nutshell, this article answers the following question: What is the equivalent of form 10-K for companies publicly traded in Canada? And the answer is: the equivalent consists of 3 forms, namely the Annual Information Form (AIF), Annual Financial Statement and Management Discussion and Analysis (MD&A). Summary U.S. tool Description Canadian counterpart EDGAR database…

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US and Canada flags flying in the sky, with caption: "Moving back to Canada"

See you later, USA!

Posted on July 31, 2020July 31, 2020 by Ellery

(Image source: US Embassy & Consulate in Canada) I recently left the US to move back to Canada. In this article, I share my thoughts and reasoning on this move. I came to the US at the end of 2019 on an H1B visa, which I got on my 3rd attempt towards the H1B “lottery”….

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Banner image with text "Transcending storytelling"

Transcending storytelling

Posted on June 17, 2020June 17, 2020 by Ellery

As a PM, I always see storytelling as one of the most important communication tools. Whether I am trying to get buy-in, build alignment, explain a strategy or share my learning, stories are usually a powerful way to retain attention and elicit empathy. But as I keep practicing storytelling, I am gradually realizing that as…

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A banner image that reads "Diagnose before prescribe – a customer listening story".

Diagnose before Prescribe: A lesson in empathetic customer listening

Posted on May 19, 2020May 19, 2020 by Ellery

A few weeks ago, a customer told me that my product is so good that he plans to stop using it. A bit of context here: As you may know from my blog, I am the product owner of a wiki-as-a-service documentation web app at Microsoft. Our service offers multiple managed wiki sites to various…

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A banner that reads "WFH Effectiveness"

WFH, self-sustainability and P/PC balance

Posted on April 5, 2020April 25, 2020 by Ellery

As we enter an extended WFH (Work From Home) period of time, I’ve become increasingly aware of the importance of self-sustainability. Self-sustainability, a sense of confidence in leading an effective life completely by myself, relies on something called P/PC balance. In this article, I share some learning about these concepts from the past month of…

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An image with the title "customer psychology"

Fuzzier language, better UX

Posted on February 17, 2020April 25, 2020 by Ellery

This is a story of a customer psychology analysis. It led me to choose less precise language in a product UI, and achieve better user experience. It started when my dev partners found an internal API limitation in a web app we own. This API limitation was causing a data visualization dashboard feature to throw…

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